Since I started my business, I've been anointing with Sun of Success. I use it daily. It's like an affirmation, but it speaks on the deeper level of the senses. What's exciting, too, is that I define my own success, and that definition changes with time, this fresh, earthy scent is always there to remind me of what's most important and why. If you're starting something new, or building something you already have, this oil is for you.